How to Effectively Market Your Blog on Social Media

Many bloggers still seem to function under the premise that ‘if I build it, they will come’. They spend hours and hours crafting blog posts, put them up, share them on a few social media pages and that’s it.

Of course, the people don’t come and naturally, that’s disappointing. But as every article says that blogging is a long game these bloggers don’t get discouraged. Instead, they return to their keyboards and start writing up the next blog post. They’re convinced that if they just keep at it, sooner or later, if they just write well, they’ll get discovered. And then, then they’ll be famous.

If you’re one of these bloggers then here’s some tough love for you: This doesn’t work.

It’s like trying to get rich by winning the lottery. I mean, how many blogs make it? Let’s be extremely generous and say it’s 10,000 per year. Well, there are about 152 million blogs out there.
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How to be a Better Blogger and Let Your Thoughts Fly Free

Poorly written texts are cages that imprison your ideas within them. When you express yourself poorly, your reader has to break your thoughts from prison. They have to dig, sweat and work to bend the bars of your sentences and catch the thoughts between the lines.

And unless they’re motivated (e.g. they love you, you’re famous, you’ve got great marketing or they know your ideas are highly original) they won’t get far. They’ll give up and your words will remain locked up.

A well-written post, on the other hand, doesn’t lock in your thoughts. It sets them free. Your words aren’t bars, but wings. Letting your ideas soar skywards and carry your reader to exotic climes.
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