Many bloggers still seem to function under the premise that ‘if I build it, they will come’. They spend hours and hours crafting blog posts, put them up, share them on a few social media pages and that’s it.
Of course, the people don’t come and naturally, that’s disappointing. But as every article says that blogging is a long game these bloggers don’t get discouraged. Instead, they return to their keyboards and start writing up the next blog post. They’re convinced that if they just keep at it, sooner or later, if they just write well, they’ll get discovered. And then, then they’ll be famous.
If you’re one of these bloggers then here’s some tough love for you: This doesn’t work.
It’s like trying to get rich by winning the lottery. I mean, how many blogs make it? Let’s be extremely generous and say it’s 10,000 per year. Well, there are about 152 million blogs out there.
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