Sure, if you want to engage your audience, it helps if you’ve got the mechanics of writing down. For example, as discussed in Write Engagingly 101, spacing, punctuation and having a strong opinion make your articles more readable. And since ease of reading relates to how engaging text is – you need the former for the latter – that’s important. Similarly, as covered in Write Engagingly 202, storytelling, senses and similes will engage your reader on different levels and draw them in. And let’s not forget about the importance of experimentation.
At the same time, you can use all those strategies and still have a text or story that falls flat on its face. Equally, you could use none of them and have a story draw your audience in like a whirlpool of emotional intent.
That’s because of the element I’d like to talk about in this specific entry of the series. With it, you’re going to be able to connect with and move your reader. Without it, your texts and stories will always remain mediocre and unmemorable.
Continue reading Write Engagingly 303: The Secret Sauce