Have you also noticed the teeth gnashing in intellectual circles? Just check out serious magazines like The New Yorker, Scientific American and The Economist. They’re all talking about how we’re not half as logical as we think we are. And with good reason. The pile of research about the subject is getting bigger by the day.
- There is cognitive dissonance. This says that if we hold two beliefs that are contradictory, we’ll distort one of them until they once more get along. Often – like I discussed in my article 3 Big Mental Mistakes – we prefer distorting the evidence rather than our dearly held beliefs.
Then you’ve got the confirmation bias. It makes us disregard evidence that contradicts our position while paying extra attention to the stuff that confirms it. Heck, we even forget events that contradict our held beliefs!
As if that wasn’t enough, there is the backfire effect. Here when you show people evidence that their core beliefs hold no water, they don’t change their minds. Instead, they come to believe more strongly in their original positions.
Continue reading Why We Resist Change, How to Convince People and Cultural Antibodies