A Content Marketing Guide for Digital Nomads and Travelancers

Live on the road and want to get news of what you’re doing out there? Then content marketing is a no-brainer. It’s markedly cheaper than traditional marketing and gives you about three times as many leads. What’s more, you’ve already got the one thing most people struggle with – content. What else would you call do you call a life filled with beautiful places and interesting adventures? That gives you a massive leg up on your more sedentary competition.

Of course, you already knew that. It’s why you’re reading this article, right? You don’t need to be told that it’s a good idea. Instead, you’re here for guidance on the execution. How do you make sure that your attempt at content marketing does not disappoint?

To help you in that regard, here is what I’ve learned from a year of content marketing on this site and elsewhere. None of that regurgitated crap from other websites, where I have no idea of the effectiveness but I rehash it because it sounds good. No. Only tried and tested ideas here!

Sound good? Then let’s stop dipping our toes into the water and jump on in.
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Freelance Abroad from Santa Marta, Colombia

Colombia has become the Digital Nomad Mecca of Latin America. So it was obvious we had to go spend some time there. But, as I’m always skeptical of very popular places (okay, I wanted to stay at the beach), we didn’t go to the actual epicenter. That’s in Medellin for those who haven’t kept their fingers on the Digital Nomad pulse. Instead, we chose to spend two months in Santa Marta on the Caribbean coast.

So what did we think? Here’s the short version:

In comparison to Granada in Nicaragua I’d say the city is worse but the surroundings are better. Don’t get me wrong, the city itself is alright. Still, it’s places like Palomino Beach, Tayrona and Minca, which tip the scales. So why not go stay at one of those awesome places? Convenience. Santa Marta and the nearby Rodadero have fast internet, as well as plenty of supermarkets, cafes, and restaurants. Services are stable, with power outages being few (for a developing country). All that is less true in those awesome places. And since Santa Marta is only at most a few hours away from them, it’s a great place to set up shop.

So there you go. If you were planning to skim the article, that’s about the gist of it. Thank you for tuning in. For those that wanted a more elaborate answer, follow me.
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How To Be More Proactive And Boost Your Freelancing Success

When you’re reactive, you treat the symptoms that you have. When you’re proactive you prevent the sickness from ever arriving. Sure, in some lines of work you might be able to get along without being proactive. Perhaps if you work on the factory line you don’t have to be.

Freelancing is not one of those fields.

There, proactivity decides if you’re going to prosper or perish. Heck, even the strain of freelancing will be inversely proportional to how proactive you are. This is because being proactive will let you counter the natural freelancing cycle. You might see a period of slow work coming and push extra hard to find new clients to fill the gaps. It is also how you keep yourself and your skill set current. And that’s the only way you can stay ahead of the curve.

This makes it an essential freelancing skill. So what do you do if you don’t have it? That’s what we’re going to cover in this article at the hands of:

My Life As A Warning To A Friend And A Whole Generation

I don’t talk much about my past. I don’t like doing it. You could say I’m a private person. Besides, to me, ideas are far more interesting than I am. That’s why rarely use my stories in my writing. Yeah, I get they’re great literary devices. But there are enough tricks and techniques that I don’t feel the need to put myself on display like that.

Somehow, it feels exhibitionistic or self-indulgent.

Today I’ll make an exception. That’s because other literary devices won’t let me get my message across. After all, who is going to listen to yet another glib this-is-how-you-should-live-your-life post if I’m not personally invested? The internet is filled to the brim with those types of texts and most make about as much difference as digging in a desert.

That won’t do for this article. Here it is important to me I have an impact. Otherwise, I suspect a friend (and those like him) will follow the same path I did. For, as George Santayana’s said, “Those who do not know history’s mistakes are doomed to repeat them.”
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How To Effectively Deal With The Strain Of Freelancing

Sure, freelancing has some big plusses, with the biggest one being the freedom. I love that freedom. A while ago we just got up and moved countries (something I described at length in the myths of Digital nomadism). Right now, I’m working in my swimming trunks, as after this I’ll be going for my daily swim in the Caribbean.

At the same time, freelancing isn’t some flying unicorn farting rainbows. There are downsides. The biggest one is the other side of that freedom coin – uncertainty. We’re creatures of habit and with freelancing that goes right out of the window. For many, that’s stressful.

So how do you deal with it? Well, being more proactive helps but isn’t a cure-all. The best tool is time. The longer you do it, the better you get at it. That’s down to you having a reserve of previous experiences to mellow out the downs and lessen their impact. So stick with it. It will get better.

Of course, that won’t help you much if you’re not feeling that great right now. So, for that reason, here are some ideas to help you acclimatize that bit faster.
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6 Myths about Digital Nomads You Need To Let Go

It’s quite incredible what some people believe about the digital nomad life. Whenever I scan the many questions of the wanabes I’m left dumbfounded. Do you think digital nomads live in paradise? Are we modern-day gods to you?

Sorry to burst your bubble, but it isn’t anything like that.

I mean, don’t get me wrong, I enjoy what I do. I’ve met tons of awesome people, visited lots of countries (I’ve long since lost counts) and done some awesome things. For example, a few weeks ago in Nicaragua, we climbed a volcano and swam in a crater lake, near Granada. Last night we were in a hostel located beautiful old mansion in Costa Rica called Tripon 2. There the owner plied us with free rum as we discussed how we could work together.
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How to Learn the Skills You Need to Be a Digital Nomad

What holds most people back from being a digital nomad isn’t the ‘nomad’ part (though there are plenty of myths about that). It’s the part where they aren’t sure how they’re going to be able to make their money online so they can take to the open road. If they could just learn that, then they’d be set. After all, once you’ve got income you’ve got the space and the time to learn the skills you need – including how to be a nomad.

For that reason, in this article, I’m going to look at the digital side of things. More precisely, I’m going to look at ways that you can learn the digital skills that you need.
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How to Effectively Market Your Blog on Social Media

Many bloggers still seem to function under the premise that ‘if I build it, they will come’. They spend hours and hours crafting blog posts, put them up, share them on a few social media pages and that’s it.

Of course, the people don’t come and naturally, that’s disappointing. But as every article says that blogging is a long game these bloggers don’t get discouraged. Instead, they return to their keyboards and start writing up the next blog post. They’re convinced that if they just keep at it, sooner or later, if they just write well, they’ll get discovered. And then, then they’ll be famous.

If you’re one of these bloggers then here’s some tough love for you: This doesn’t work.

It’s like trying to get rich by winning the lottery. I mean, how many blogs make it? Let’s be extremely generous and say it’s 10,000 per year. Well, there are about 152 million blogs out there.
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Do You Have The Right Personality To Be A Digital Nomad?

It’s terrifying to take the step from a sedentary existence into a digital nomad life. Even if you have enough money saved up, it’s a leap into the unknown. After several years out here, I’d kind of forgotten that. But the more I talk with those who want to take up the life, the more I’m reminded of how I too used to wake up in a cold sweat at night. I spent days worrying at the question if heading out or staying in was the bigger mistake.

Just like these people I was talking to, I’d wished I had a bit more certainty. I wondered if I knew enough about the travelancer life. I questioned if I had the right personality to be a digital nomad.

I dealt with the first question last week. So this week I’ll deal with the second one. And if you’re going to ask any questions about personality, well then you have to turn to psychology.

So, for a second time in a month, I’ve put on my psychologist’s hat. After a bit of research, I realized there’s a lot out there – far too much to cover in one article (here are two more about our need to belong and about mental mistakes).
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8 Things You Need to Know About the Travelancer Life

Many are attracted to the traveling freelancer life. Does that include you? Do you sometimes think, “I could be a digital nomad. I could lounge around in fancy hotels, fly first class and work two- hour days with a Mai Thai in one hand”?

I hear you. I sure could.

The thing is, the digital nomad life isn’t some drawn out hotel commercial. Because of the many myths floating about, it is probably nothing like how you imagine. What digital nomad put in their travel mags and Instagram is just as filtered as the baby pictures your friends fill your social media feed with. The digital nomad life isn’t heaven. It isn’t hell. It’s a life. Nothing more or less. Like any life, it has its ups and downs. It might be perfect for you. It may not be. That’s not for me to say.

Instead, this article is about making you aware of some of the realities of setting up a freelance life on the road. It will discuss the things you need to know – like what you should do before you leave, what you can expect, and how you can make things easier for yourself.
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