A Content Marketing Guide for Digital Nomads and Travelancers

Live on the road and want to get news of what you’re doing out there? Then content marketing is a no-brainer. It’s markedly cheaper than traditional marketing and gives you about three times as many leads. What’s more, you’ve already got the one thing most people struggle with – content. What else would you call do you call a life filled with beautiful places and interesting adventures? That gives you a massive leg up on your more sedentary competition.

Of course, you already knew that. It’s why you’re reading this article, right? You don’t need to be told that it’s a good idea. Instead, you’re here for guidance on the execution. How do you make sure that your attempt at content marketing does not disappoint?

To help you in that regard, here is what I’ve learned from a year of content marketing on this site and elsewhere. None of that regurgitated crap from other websites, where I have no idea of the effectiveness but I rehash it because it sounds good. No. Only tried and tested ideas here!

Sound good? Then let’s stop dipping our toes into the water and jump on in.
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Coming Home And How To Survive Reverse Culture Shock

Machines beep. Green and yellow lines wiggle up and down on monitors. My father’s glazy gaze meets us from where he’s nestled in a web of tubes filled with bodily fluids that run the same red, green and yellow. When we ask him how he’s feeling he gives a waxen grin. “No more pain. But the colors keep changing.” The painkillers seem to be working, then.

Even though it’s weird to hear my 70-year-old father giggle like a schoolgirl, it’s better than last night. Then he’d told us it hurt so much he wished he could kill himself. That’s not something you want to hear anybody say; let alone your father.

It was good we came. Even if you do feel absolutely powerless as you sit there, your presence does make a difference. I know. He told me so. That’s quite something for my dad, who showed affection in my younger years with a leg pat or a hair tussle and a smile. To have him take your hand and voice his appreciation means something.

Yes, even if he’s high as a kite.
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How To Be More Proactive And Boost Your Freelancing Success

When you’re reactive, you treat the symptoms that you have. When you’re proactive you prevent the sickness from ever arriving. Sure, in some lines of work you might be able to get along without being proactive. Perhaps if you work on the factory line you don’t have to be.

Freelancing is not one of those fields.

There, proactivity decides if you’re going to prosper or perish. Heck, even the strain of freelancing will be inversely proportional to how proactive you are. This is because being proactive will let you counter the natural freelancing cycle. You might see a period of slow work coming and push extra hard to find new clients to fill the gaps. It is also how you keep yourself and your skill set current. And that’s the only way you can stay ahead of the curve.

This makes it an essential freelancing skill. So what do you do if you don’t have it? That’s what we’re going to cover in this article at the hands of:

8 Simple Strategies That Will Boost Your Readability Today

To say we can measure readability objectively is going too far. Some aspects are still beyond our man-made formulas – probably because they’re too abstract to track. But we can get close. That’s for two reasons:

  1. Contrary to what most people think, a lot of readability is down to simple things.
  2. We’ve been working on figuring out what those are for quite a while now.

The initial push came back in the 1920s along with the first cross-Atlantic flight and jazz. There were several attempts at formulating readability. The most renowned is the one invented by the psychologist Edward Thorndike.

He proposed that you could measure readability by giving a text’s difficult words a score and adding them together. Not bad. Our modern theories do almost the same, though they take into account other factors. The most famous one is probably the Flesch-Kincaid test, which was thought up in 1975 and is still used today.

Here’s the formula:

Flesch Kincaid readability test

Don’t worry about the details. I have no idea why he chose those weights either. Instead, let’s focus on the big picture. As you can see, it uses words per sentences and syllables per word to analyze a text. Seems too simple to you? I hear you. I thought the same.
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How To Effectively Deal With The Strain Of Freelancing

Sure, freelancing has some big plusses, with the biggest one being the freedom. I love that freedom. A while ago we just got up and moved countries (something I described at length in the myths of Digital nomadism). Right now, I’m working in my swimming trunks, as after this I’ll be going for my daily swim in the Caribbean.

At the same time, freelancing isn’t some flying unicorn farting rainbows. There are downsides. The biggest one is the other side of that freedom coin – uncertainty. We’re creatures of habit and with freelancing that goes right out of the window. For many, that’s stressful.

So how do you deal with it? Well, being more proactive helps but isn’t a cure-all. The best tool is time. The longer you do it, the better you get at it. That’s down to you having a reserve of previous experiences to mellow out the downs and lessen their impact. So stick with it. It will get better.

Of course, that won’t help you much if you’re not feeling that great right now. So, for that reason, here are some ideas to help you acclimatize that bit faster.
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How To Easily Crush Your Bad Habits On The Road

There is so much going on when you’re living on the road that it can be hard to stay productive. That can be stressful. At the same time, it’s not all bad news. In one regard, the road gives you a huge advantage. It allows you to easily crush your bad habits.

How so? Because many habits are at least in part linked to things and places. For example, seeing the balcony might cue you to smoke. Similarly, when you pass that doughnut place where you know everybody, the call to go in can be irresistible. When you’re on the road, all those external signals fall away. This makes it easier to shed those nasty unconscious subroutines that you’d rather get rid of.
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What You Need To Know To Avoid Digital Nomad Scams

Hey, I get it. You want to get in on the digital nomad life. Who doesn’t? Travel the world, see some beautiful places, wake up to the sound of waves and make money all the while. It’s living the dream (and yes, that’s still true even if you disregard the myths or the disconnect). But that can soon turn into a nightmare if you can’t avoid digital nomad scams.

I even get why that happens. People get so excited they lead with their heart instead of their head and end up leaping before they’ve looked. That’s dangerous. There are sharks in these waters.

I talked to Pieter Levels from Nomad List about this. “Getting a digital skill is ruthlessly hard,” he told me, while “building a business takes years.” In our instant gratification society, many don’t want to wait that long. “So they try to find a shortcut.” And that’s where the scammers come in.

In effect, it’s another version of the get rich quick scheme, but this time with swaying palm trees in the background.
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How to Easily Save Money For Your Vagabond Existence

I can’t count how often I’ve heard people say they can’t become digital nomads because they don’t have the money. They seem to think they need a wad of cash before they can hit the open road. The truth is, you don’t actually need that much. I switched over to being a full-time digital nomad with only a few thousand in the bank.

Of course, I’ll immediately admit that it would have been nice to have had a bit more. It’s a useful buffer in case things go wrong and sure makes things less stressful.

The thing is, for most people the money isn’t a goal. It’s an excuse. They say, ‘how can I ever live that way when I don’t have any money saved up?’ And then don’t take any steps to actually save up.

Quite frankly, it’s ridiculous to let yourself be held back from a dream because of money – especially when you need so little! As you’ll be making money on the road, six months or a year of dedicated saving will give you enough seed money for this lifestyle.
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How to Find a Great Apartment When You’re on the Road

Now I know how an ant under a magnifying loop feels. I look at the others. Their faces bathed in sweat that reflects harsh light of the mid-day Caribbean sun. None of us had expected it to be this hot. “I need a break,” Somebody – maybe it was me – mutters. Nobody disagrees. Finding a place to stay can be hard work sometimes.

Yeah, sure, you can do a lot of it from the comfort of your couch – but often you should still hit the pavement, ask around and shake hands. The reason is pretty straightforward. When a place is easier to find, that means more people are going to find it. And as economics 101 taught us when demand goes up so do prices.

So we’re out here on the Colombian coast looking for a place where to stay. It’s not fun, exactly, but it sure beats working from a crappy hotel room and it’s vital to be productive as a digital nomad. And since we’re looking for a place to rent for several months, it’s well worth it. Even five bucks less per day adds up. What’s more, by taking to the pavement we’re getting a good feeling for the town and where we want to stay.

In fact, we’ve gotten quite experienced at this whole deal over the years we’ve been out here. And, since many people seem to struggle in this regard, I thought that while we take a break from the hammering sun, I’d run some tips by you. (Note, this article was written after apartment hunting in Santa Marta, Colombia and so is extra applicable to that area).
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Why Most Digital Nomads Fail (And How To Avoid It)

Do you know why most digital nomads fail? Most people pick something like, ‘they can’t get their careers off the ground’, ‘they chose the wrong enterprise’, or ‘they can’t hack it as freelancers‘. Others will say it’s because they run out of money, they didn’t budget well, or they got scammed. And yes, these can all be the straws that break the aspiring nomad’s back. The thing is, often these are only symptoms of a much bigger underlying problem.

What am I on about? I’m talking about what I like to call the digital nomad disconnect.

Most travelers eventually feel the need to go home because they’re not socially integrated. The digital nomad’s existence of drifting from place to place might sound appealing, but it has some serious problems. In time, these lead many to pull the plug.

There are two main reasons why this lack of belongingness affects us so. I’ll cover each in turn.
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